Multilingual campaigns
Strategies tailored to the key Costa del Sol markets.

— SEDA Owners
SEDA OS is the proprietary software layer that orchestrates bookings, operations, maintenance, marketing and settlements. No generic SaaS. No improvisation.
Arrivals today
3
2 confirmed
Maintenance
1
HVAC
Sample settlement · direct booking
€ 784
SEPA · 01 NovGross revenue
€ 1.000
Base (excl. cleaning)
€ 900
Commission 24%
− € 216
Direct booking. On a channel booking, the platform's commission is deducted first. Cleaning belongs to the owner and is not part of the base.
Guest App Status
Current session
Mr. Andersen · 4 guests · check-in 16:00
Bookings timeline (14 days)
See calendar →— The complete system
— Marketing intelligence
A transparent window into your investment and a relentless marketing engine. Operational, financial and legal information in real time.
Strategies tailored to the key Costa del Sol markets.
Editorial copy that highlights what is unique about your property.
“A retreat where limestone meets the Alborán Sea…”
Monitoring the Costa del Sol compset.
Demand, seasonality and local events.
SUGGESTED TODAY
Impeccable review management to sustain 5★ status.
Specific content for international guests and investors.
Luxury villa Marbella
#2
Costa del Sol rental
#4
Villa Puerto Banús
#1
Apartment Torremolinos
#3
— Compliance
Complete peace of mind. We automate the management of the legal and tax framework applicable to your property, always operating in compliance with the regulations.
RD 933/2021
Integrated guest registration, ready for SES.Hospedajes.
SES Hospedajes
Guest identity verification at check-in.
AEAT reporting
Preparation of the tourist-rental informational declarations required by the AEAT.
IRNR documentation
We prepare the non-resident documentation for your tax adviser.
GDPR compliance
Lawful processing of guests' personal data.
Access control
Digital access logging and remote revocation.
Full traceability
Immutable log of every action and incident.
Guest documents
Digital signature of contracts and house rules.

Founder
Hotelier by training (Les Roches School of Hotel Management) and by trade for more than a decade at Iberostar. I founded Hotel Estepona Plaza as an owner-operator and learned that the difference between a property that performs and one that disappoints is not the location: it is the management. Seda is that management, brought to the luxury villas of the Costa del Sol.
Awards & Recognition
TripAdvisor
Travellers' Choice 2024
Booking.com
Traveller Review Award 2026
Core Masters
Hotel of the Year · España
Expedia
Traveler Preferred Award
Orbitz
Traveler Preferred Award
— Frequently asked questions
We apply a 24% commission on the accommodation revenue, after deducting the platform's commission (Airbnb, Booking...) and the cleaning fee, which is entirely yours: we never charge on the gross. As a share of what the guest actually pays, the real effect is closer to 18%. Itemised in each monthly settlement in SEDA OS. There is no fixed fee and no exit penalty. The first three direct signings pay no onboarding fee; the fourth and fifth pay €490 and after that the fee is €1,290 (excl. VAT).
A SEDA team employed locally on the Costa del Sol, available 24/7 through the Guest App. Routine queries are pre-filtered by Ask SEDA (AI concierge) and escalated to a human concierge as context requires. Average response time: under 2 minutes.
SEDA OS prepares the tourist-rental informational declarations required by the AEAT and includes integrated guest registration, ready for reporting to SES.Hospedajes (RD 933/2021). SEDA does not file tax returns on the owner's behalf: we hand over the documentation in the format your tax adviser requires, and your tax adviser files it.
No. The entire process (valuation, contract, onboarding, photography, listing and operation) is signed digitally. Contracts are signed using digital identification and a qualified seal.
Yes. Block the dates in SEDA OS or the Owners Portal. The team prepares the home for your arrival as it would for any other stay, at no additional cost (only housekeeping and replenishment at internal rates).
We assess architecture, location, privacy, local operational capacity and fit with the SEDA standard. We do not work with every property. The analysis is confidential and without commitment.
Sixty days' notice, no penalties. Confirmed bookings are honoured up to their departure date. Operational data, professional photography and reviews belong to the owner and are exportable at any time.
— Next step
A confidential analysis of your property's potential within 48 hours. No commitment. No cost.
48h
Valuation
0€
Cost of the valuation