Listing conversion
+42%
Continuous A/B tests on images and copy. Average lift of SEDA listings versus the market baseline.
Jan — Aug 2026
— SEDA Owners
Your property,
fully under control.
SEDA OS is the proprietary software layer that orchestrates bookings, operations, maintenance, marketing and settlements. No generic SaaS. No improvisation.
+24% RevPAR vs market14 properties under management
Data · SEDA portfolio Q4 2025 vs Costa del Sol compset (12,480 bookings analysed)
SSEDA OS · LIVE· app.sedaprivatehomes.com/os
v4.2.1Forecast revenue
€45.000
↗ +12% vs prev.
Occupancy
78%
↗ +6 pts
Arrivals today
3
2 confirmed
Maintenance
1
HVAC
Next settlement
€ 8.420
SEPA · 01 NovRevenue
€ 10.890
Commission
− € 1.960
Services
− € 510
Guest App Status
Guest AppActive
Nuki Smart LockOnline
HVACAuto · 22°
Current session
Mr. Andersen · 4 guests · check-in 16:00
Bookings timeline (14 days)
See calendar →1
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Today+7d+14d
— The complete system
Relentless marketing, one platform.
— Marketing intelligence
Conversion, pricing, reputation, SEO.
A transparent window into your investment and a relentless marketing engine. Operational, financial and legal information in real time.
ESENDENL
Multilingual campaigns
Strategies tailored to the key Costa del Sol markets.
Premium descriptions
Editorial copy that highlights what is unique about your property.
“A retreat where limestone meets the Alborán Sea…”
Competitive analysis
Monitoring the Costa del Sol compset.
Dynamic pricing
Demand, seasonality and local events.
SUGGESTED TODAY
€2.890↑ 12% vs baseline
Premium reputation
Impeccable review management to sustain 5★ status.
High-intent SEO
Luxury villa Marbella
#2
Costa del Sol rental
#4
Villa Puerto Banús
#1
Apartment Torremolinos
#3
Non-Resident
Specific content for international guests and investors.
— Compliance
Trust centre & Compliance
Complete peace of mind. We automate the management of the legal and tax framework applicable to your property, always operating within regulation.
RD 933/2021
Integrated guest registration, ready for SES.Hospedajes.
SES Hospedajes
Guest identity verification at check-in.
AEAT reporting
Preparation of the tourist-rental informational declarations (Modelo 179/238, as per current regulation).
IRNR settlement
Tax support for non-residents (Income Tax).
GDPR compliance
Lawful processing of guests' personal data.
Access control
Digital registration and remote revocation of access.
Full traceability
Immutable log of every action and request.
Guest documents
Digital signature of contracts and house rules.
Fundador
Ángel Molina Baena
Hotelero de formación (Les Roches School of Hotel Management) y de oficio durante más de una década en Iberostar. Fundé el Hotel Estepona Plaza como propietario-operador y aprendí que la diferencia entre una propiedad que rinde y una que decepciona no es la ubicación: es la gestión. Seda es esa gestión, trasladada a las villas de lujo de la Costa del Sol.
Les Roches · HotellerieIberostar · 8+ añosHotel Estepona Plaza · FundadorHotel Estepona Patio · Próxima apertura
Premios & Reconocimientos
TripAdvisor
Travellers' Choice 2024
Booking.com
Traveller Review Award 2026
Core Masters
Hotel of the Year · España
Expedia
Traveler Preferred Award
Orbitz
Traveler Preferred Award
— Frequently asked questions
What you want to know before we talk.
We apply a variable commission on gross revenue, itemised in each monthly settlement in SEDA OS. There is no fixed fee, no onboarding cost and no exit penalty. The exact commission depends on the regime (integrated management, marketing-only or premium concierge) and is agreed in the initial proposal.
A SEDA team employed locally on the Costa del Sol, available 24/7 through the Guest App. Routine queries are pre-filtered by Ask SEDA (AI concierge) and escalated to a human concierge as context requires. Average response time: under 2 minutes.
SEDA OS prepares the tourist-rental informational declarations (Modelo 179/238, as per current regulation) and includes integrated guest registration, ready for reporting to SES.Hospedajes (RD 933/2021). For non-residents (IRNR), our tax team prepares the documentation and supports you through filing.
No. The entire process (valuation, contract, onboarding, photography, listing and operation) is signed digitally. More than 60% of SEDA owners are non-residents. Contracts are signed with qualified digital identification.
Yes. Block the dates in SEDA OS or the Owners Portal. The team prepares the home for your arrival as it would for any other stay, at no additional cost (only housekeeping and replenishment at internal rates).
We assess architecture, location, privacy, local operational capacity and fit with the SEDA standard. We do not work with every property. The analysis is confidential and without commitment.
Sixty days' notice, no penalties. Confirmed bookings are honoured to their departure date. Operational data, professional photography and reviews belong to the owner and are exportable at any time.
— Next step
Let's talk about your property.
A confidential potential analysis within 48 hours. No commitment. No cost.
48h
Valuation
0€
No initial cost
+24%
RevPAR vs market
100%
Legal compliance